Unanswered Ad Questions: One

As I cycle about my business, I often pass (and am in turn passed by) buses – sometimes as many as 5 times by the same bus as I trundle along the Hills Road.  For some reason, today I found that a couple of the advertisements, that adorn the sides of these monarchs of the road, raised questions that they failed to answer.

One was drawing our attention to a film named “Paul” – I presume a biopic about the French boulanger whose outlets now garnish some of our larger rail termini.  The main “pull” for this flick is the fact that it shared producers with the earlier comic masterwork “Hot Fuzz”.  Now, I am no Barry Norman as we have previously established, but I’m not sure why a shared production team would encourage me to haul myself to a cinema. I would certainly be willing to take a view on the script and acting of a previous movie, I might at a push admire the direction and editing and I could possibly even say something cogent about costume or props.  However, in my limited understanding of the movie business I thought that producer was basically a management role – and from seeing a film I have little idea how well managed it was as a project.  Was SSADM or PRINCE followed?  Did it come in on time and budget?  Equally, even if “Paul” was produced by a team with a history of using established project management systems and delivering to time and budget, I’m not sure that this acts as any sort of recommendation to me as fan of bread-maker themed cinema (though, if I were financing the movie I might well be reassured).  Surely, they could just have successfully used a strap-line like, “Catered by the same team that fed Pride and Prejudice” for all the clues that it would give as to the film’s desirability as a night out.

The other advertisement drew attention to a video game (I think it may have been what is known as a first person shooter – probably set in some sort of dystopian future as that is de rigeur for the genre, though I will admit such a game would be a little out of place in a utopian one) and the draw here was a summary of a review.  The review précis came in two parts – a numeric score and a compound adjective.  The score was a creditable 9 out of 10 which equated to the adjective “mind-blowing”.  This left me wondering what adjective would have been used had it scored the full 10 – how could blowing of the mind be bettered?  Or would we be looking to blow something better than a mere mind?  (It might help if I knew whether the reviewer was a dualist or not – dualism is very much a minority view among neuroscientists, but I have no idea how pervasive it is in the video game reviewing community).  Perhaps a standard scale could be published so that we know what adjective should be married to each score, otherwise confusion will surely reign.

Or is it just that I’m over-thinking these things?

4 thoughts on “Unanswered Ad Questions: One

  1. Jonathan says:

    Ah, but in the case of Paul and Hot Fuzz the production team are also the main actors. I think they do the lot, write, produce, direct, act. The term “production team” doesn’t exactly make this clear, but if you’ve seen Hot Fuzz you’ll recognise the actors on the poster. Still a good observation in general though. I certainly dislike the fact that films are so often sold on sharing a director, while disregarding the importance of the actual plot and script.

  2. Stuart Ffoulkes says:

    I am not the most visual of folk, so it was the words that caught my eye rather than the associated images (I was trying to avoid ending up under the bus at the time). Though, perhaps, to amplify my claims to coolness by association, I can exclusively reveal that Simon Pegg used to frequent the same gym as I in sunny, downtown Crouch End (though, saying frequent, I didn’t see him there terribly often – so perhaps I should say he infrequented it).

    Can I say how very multi-skilled of the “production team” though, maybe, they are not doing as much as they could to combat rising unemployment.

    I tentatively aver that films aren’t just sold without consideration of the plot and script – they all too often seem to be made on this basis as well. When I’ve finished work on my panto, perhaps I’ll move on to the film script. Is the cinema ready for the film of this blog I wonder? (Let’s face it, the Facebook movie seems to have done good business at the box office – so there must be hope).

  3. Stuart Ffoulkes says:

    Now that is a very good question.

    Which of the followers of Thespis could we trust to capture the tortured soul and existential angst of the inner Spicer? And who could provide the combination of poise, grace and looks to portray the outer Spicer?

    I can see this being long casting process…

Feel free to continue the lunacy...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s