The Berkshire town of Eton (once of Buckinghamshire, but I believe they were outbid by Berks in a notorious transfer deal back in the 70s) is best known for its school, the eponymous college. However, it should also be known for its bakery which produces a loaf of unsurpassed quality.
Over the years, many have sampled the local bread and been amazed by its excellence – but, due to a quirk of fate, have later been unable to recall this fact. So, the secret of the Eton bakery remains inviolate and the town continues to be most famous for its public school.
Perhaps, the Thames holds some distant kinship with the Lethe and the water used in the baking delivers a superlative flavour coupled with a strange amnesia – but that may just be idle speculation on my part. I suspect we will never know the true reason for this curious phenomenon. All I can say for certain is that “Eton bread is soon forgotten”.