The world is rife with conspiracy theories – generally, involving governments and/or aliens and/or secretive (probably imaginary) organisations that have existed for millennia. Few stand up to even cursory inspection and all rely on a degree of organisational ability which it is really quite hard to imagine the human race managing to field. This from a species whose trains struggle when exposed to a few leaves!
As you might imagine, I am not going to posit such a high-level conspiracy – but, in keeping with most of GofaDM, something much mundane. Over the last fortnight, I have observed two apparently unconnected products switching from blue to red. Coincidence? I think not! The “packaging” of both Waitrose Extra Thick Single Cream (viz the tub) and the iTunes (viz the icon) have made this transition. Now, due to my extraordinary general knowledge, I am aware that Cardiff City FC also changed their uniform (kit?) in the same way back in 2012 – but I do not believe this is connected.
So, is Waitrose subliminally plugging iTunes or is Apple trying to point me towards the joys of Extra Thick Single Cream? My own theory is that Waitrose probably led this shift. For many years, single cream has been found in red pots and double cream in blue (whipped in green) – I’m not sure who decided (perhaps a Royal Commission), but I think we’re probably stuck with this association now. So, their ETSC has been an anomaly for years – mutton dressed as lamb, as it were – and has now finally been brought into line with the rest of the world of cream (or at least the United Kingdom of cream: I’m not sure if we exported the convention to the Empire, less alone the rest of the world).
This would suggest the John Lewis Partnership have bunged a few used fivers the way of the Apple Corporation to “plug” the change in ETSC packaging. It is quite a subtle plug (well, it was until GofaDM blew the thing wide open) – but perhaps the JLP have learned an important lesson from the whole U2 album debacle. It would also be quite tricky (even given 3D printing technology) to supply ETSC via iTunes – though I (for one) would be willing to pay for this service (if the price were right). For where ETSC leads, surely cheese must follow – and the ability to print you own cheese at home is surely the mark of a somewhat mature civilisation. However, I could be wrong – perhaps Waitrose have been bribed by Apple to boost the flagging fortunes of iTunes (following the aforementioned U2 album debacle).
Do the tentacles of this conspiracy extend further than cream and downloadable entertainment? Have readers noted a lengthening of the wavelength of reflected light from other products in the last fortnight? For the avoidance of doubt, I’m fairly sure that iTunes and ETSC are receding from me at high speed – so I don’t think the red-shifting more normally associated with distant galaxies outside is implicated in this particular case. Maybe the cost of the colour blue has increased recently? Though I don’t recall any recent news stories about a shortage of blue caused by recent poor harvests – indeed, I vaguely recall hearing that blue is/are reforming.
If they don’t believe any of my theories, perhaps readers would care to posit an alternative theory which might explain these co-temporaneously shifting product colours?